Hard times arouse an instinctive desire for authenticity. – Coco Chanel
Once, when I was in a visioning group for a client of mine, working with them to determine a vision for the organization's future, a participant said, "What has come out of the recession is a yearning for the authentic, the real. People are wary of investing time and money into the typical. They want something human."
This comment struck a chord with me and made my mind rapid fire. It is a trend I recognized but had not articulated. Because we don't have a massive amount of imaginary capital, we have to be smarter about our choices to as to not waste resources. We are finite, yet our actions have infinite implications. When we follow our desire for authenticity, we reap the benefits of more human connection, less bullshit to wade through, and a knowledge that our actions made a difference. If it isn't instinct telling us to be more human, what is it?